David has a website for doing business coaching. It’s a nice, clean design and he invested a lot of time and money in creating it. However, he has not seen any new clients coming to his website. He sees in his website’s analytics that he’s getting some clicks, but none of them translate into new clients.
Advertising
The traditional way to attract visitors to your website is to advertise on websites, directories, newspapers, and weekly magazines. You can create eye-catching ads and post them on such venues and get more customers, hopefully, if you have determined a good niche for your business and your ad is targeted specifically to that niche. The drawback is that it requires a significant amount of money, with a starting rate of $6 per day in Google Ads or $100 per paper advertisement.
Blogging
Writing a blog – you can create a blog and post to it either every few days or weekly and then posting it on social media sites or sending it out in emails , which will drive people to your website. To persuade them to read your stories and posts, you must have an eye-catching headline and interesting, juicy content. After reading your blog post and discovering interesting things about you, it’s probable that they will begin to visit your website and discover the services you offer. In David’s case, if he sends out articles every week about catchy topics such as What I Wish I Knew About Business Coaches, How to Simplify Your Life with Business Coaches, How to Get More Sales for Your Company etc. will be interesting for people to read. By continuously sending them relevant information, you can eventually touch and excite them to make a purchase, as David did by hiring him as a business coach.
Automations
Are you aware that there are numerous automations you can create to increase sales in your business? For example, if someone calls you and you miss the call, you can have an automatic text message that gets sent to the person asking him if he wants to book an appointment or consultation? He will be prompted to make an appointment without having to waste David’s time. An ecommerce shopping site can offer discounts on related items by sending emails and text messages to people who have looked at certain items. We can schedule emails for them every few days until they finally make a purchase. Automations can be utilized to increase sales, and these are just a few examples.
At the end of the day, it’s what you choose to do to help you earn more sales on your website. You can either start with traditional advertising or market by creating rich content on your blog and sharing it on social media or emails. Various automations can be implemented to assist you in increasing your sales. Programming Mastermind is here to assist you in any way you desire to boost your sales.